Rhetoric

Part of speech: noun (n.)

1. The art of composition; especially, elegant composition in prose.

2. Oratory; the art of speaking with propriety, elegance, and force. Locke.

3. Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.

4. Fig. : The power of persuasion or attraction; that which allures or charms. Sweet, silent rhetoric of persuading eyes. Daniel.