Hype

Part of speech: noun (n.)

Intense publicity for a future event, performed in a showy or excessively dramatic manner suggesting an importance not justified by the event; as, the hype surrounding the superbowl is usually ludicrous. [PJC]

Part of speech: verb (v.)

1. to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly. [wns=1] [WordNet 1.5]

2. To stimulate or excite (a person); --usually used with up, and often in the passive form; as, she was all hyped up over her upcoming wedding. [PJC]